Built for Gyms & Fitness Studios

Pack your classes. Keep members longer.

Athena converts every trial enquiry into a paid member, then keeps them engaged so they never cancel — all on autopilot.

No credit card required · Cancel any time · Australian support

68%

Trial-to-member conversion rate

43%

Reduction in member churn

More online reviews

3.2×

More referral members

Sound familiar?

These are the problems killing growth for gyms & fitness studios right now.

Trial leads go cold

Someone enquires about a trial, you get busy, three days pass, they joined the gym down the road. This happens every week.

Members cancel quietly

By the time you know someone's thinking of cancelling, they've already decided. There's no early warning system.

Word of mouth is untapped

Your best members love you but never post about it. You have no system to ask for reviews or referrals at the right moment.

Here's how Athena fixes it

Everything runs automatically. You just check in on results.

Instant trial conversion sequences

New trial enquiry? Instant SMS, then a 5-step email sequence through the trial week that converts them to members before they leave.

At-risk member detection

Members who miss 3+ sessions get an automated 'Haven't seen you lately' message and a personal check-in. Churn drops dramatically.

Review & referral automation

After their first month, every happy member gets an automated request for a Google review and a referral offer. Word of mouth on autopilot.

How it works

Set it up once. Watch it run.

01

Trial enquiry

Via Instagram, website, or walk-in — captured and responded to in 60 seconds.

02

Trial week nurture

5-message sequence throughout the trial: class times, success tips, community highlights.

03

Membership offer sent

Day 6: automated membership offer with limited-time pricing. Digital sign-up link.

04

Member onboarding

Welcome sequence, class schedule, and community introduction sent automatically.

05

Engagement monitoring

Missed 3 sessions? Auto check-in fires. Member feels cared for, not like a number.

06

Reviews & referrals

Happy members asked at the right moment. Your rating climbs. Referrals roll in.

Everything you need

Purpose-built features for gyms & fitness studios.

Trial enquiry automation
Trial-week nurture sequences
Membership offer automation
At-risk member alerts
Session attendance tracking
Review & referral campaigns
Instagram & Facebook ad integration
Cancellation win-back
We went from converting 1 in 5 trials to 3 in 5. The at-risk member alerts alone saved us 8 cancellations last month. This is the best money we spend.

Luke B.

Iron North CrossFit · Perth

Start your 14-day free trial

No credit card required. Full access. Set up in under 10 minutes.

Get started free
✓ No credit card✓ 14 days free✓ Australian support✓ Cancel any time