Complete business automation · Australian

Athena doesn't
assist your business.
It becomes it.

A single learning intelligence that bonds with every process in your operation — lead capture, response, sales, invoicing, reputation — and automates it completely, from day one, growing more capable every day it runs.

Founding member · Limited spots

Growth plan locked at $47/mo for life — normally $197/mo

Claim spot →

14-day free trial · No credit card · Australian data sovereignty · AUD pricing

The problem

The average Australian business takes 47 hours to respond to a new enquiry.

By then the customer has already spoken to three competitors and signed with whoever called back first. Not the best price. Not the most experience. The fastest response. Every hour of delay is a compounding loss that never shows up on a spreadsheet.

Athena responds in 60 seconds. Without you. Every time.

What Athena is

Not a CRM.

Not a platform.

Athena is a single intelligence that bonds with your business. It learns every process, assumes every repetitive task, and compounds in capability with every interaction — getting faster, more precise, and more autonomous the longer it operates.

It learns.

Every scored lead, every recorded call, every sent email feeds back. Patterns emerge. Responses improve. The intelligence grows without instruction.

It acts.

Responses, sequences, reviews, invoices, proposals — executed without prompting, at the right moment, to the right contact, through the right channel.

It grows.

Each week Athena handles more of your operation. The ceiling on what it automates moves continuously upward, indefinitely.

Athena — connection graph

Capabilities

Six domains of operation. One intelligence. No gaps.

01

Lead Intelligence

The moment an enquiry arrives — web form, missed call, chatbot, Facebook ad — Athena captures it, creates a contact, scores intent 0–100, sends a personalised response from your address, and enrolls the lead in the correct follow-up sequence. Automatically. In under 60 seconds.

60 second response · 24/7 coverage · zero human input

02

Call Analysis

Every inbound and outbound call recorded, transcribed, and graded across five dimensions: discovery quality, objection handling, product knowledge, next steps clarity, and rapport. A single AI coaching note surfaces the highest-leverage improvement. The team leaderboard updates automatically.

Full transcript · searchable · scored to your benchmarks

03

Automation Engine

Multi-step sequences across email, SMS, voicemail drops, and task creation. Nineteen trigger types. Twenty-two step types. Conditions, branches, delays, A/B splits. Set once, runs indefinitely for every future lead — without modification, without maintenance.

19 trigger types · 22 step types · runs indefinitely

04

Sales Pipeline

Every deal tracked through every stage. AI win probability calculated per card. Deal rot detection fires automatically when an opportunity stalls beyond threshold. Revenue forecast updates in real time. Nothing is forgotten. Nothing falls through.

AI win probability · deal rot detection · live forecast

05

Reputation

After every completed job, Athena sends a review request at the precise moment satisfaction peaks — immediately after delivery. AI-generated responses to every new Google review, calibrated to tone and rating. Your rating managed without oversight.

31% review capture rate · AI responses · 4.9 average

06

Full Business Stack

Invoicing, proposals, e-signatures, appointment scheduling, expense tracking, recurring billing, social media scheduling, client portal, accounting sync. Every operational layer your business requires — connected, unified, and feeding Athena's intelligence.

Replaces 8 tools · AUD pricing · Sydney data sovereignty

The consolidation

One system.
Everything else
removed.

Most Australian businesses run six to eight disconnected tools — each with its own subscription, its own login, its own failure point. None of them talk to each other. None of them learn. Athena replaces every one of them with a single, unified intelligence that compounds over time.

HubSpot CRMREPLACED
ActiveCampaignREPLACED
CalendlyREPLACED
DocuSignREPLACED
MailchimpREPLACED
Buffer / HootsuiteREPLACED
PodiumREPLACED
Xero (partial)REPLACED
Athena AutomateONE SYSTEM

$97/mo replaces $196/mo across six tools — with intelligence none of them have.

Pricing

No per-seat fees. No feature gating.
Everything from $97/month.

Starter

$97/mo

CRM, pipeline, chatbot, proposals, invoicing, automations, and analytics.

  • Full CRM — unlimited contacts
  • AI lead scoring 0–100
  • AI chatbot on your website
  • Email sequences & campaigns
  • Proposals & e-signatures
  • Invoicing & quotes
  • Google review automation
  • Analytics & reporting
Begin free trial

Most capable

Growth

$197/mo

Everything in Starter, plus SMS, AI call scoring, social scheduling, and advanced workflows.

  • Everything in Starter
  • SMS automation — 2-way
  • AI call recording & scoring
  • Social media scheduler
  • Multi-step workflow builder
  • Reputation management hub
  • Appointment booking
  • Priority support
Begin free trial

Pro

$397/mo

Full platform — accounting, white-label, API access, team management, Xero sync.

  • Everything in Growth
  • Expense & bill tracking
  • Recurring invoices
  • Team management
  • Full API + webhooks
  • White-label branding
  • Xero integration
  • Dedicated support
Begin free trial

Billed monthly in AUD · Bank transfer accepted · 14-day free trial · No credit card required

Founding Member — $47/mo locked for life

First 10 spots only. Growth plan permanently at $47/mo — never increases. Save $1,800/year.

Claim my spot
C
“I watched my dad's trade business lose jobs every week to competitors who simply called back faster. So at 17, I built the tool I wish he had. Athena does in 60 seconds what most businesses take 6 hours to do — and it gets better every single day it runs.”

Charlie Goodlock

Founder, Athena Automate · Brisbane, QLD · Age 17

Let Athena in.

14 days free. Full access. No credit card. Your leads are waiting.

Begin free trial

Australian data centres · Spam Act compliant · AUD pricing · Support in AEST