CRM & Automation · Built for Australia

Every lead
followed up.
Automatically.

Athena captures leads from your website, responds within 60 seconds, scores your sales calls with AI, and handles every follow-up — so you can focus on running your business, not chasing it.

Start your 14-day free trial

No credit card required · Cancel anytime · Full access from day one

Early access — join the waitlist

Free during beta. No spam, ever.

LIVE ACTIVITY
Demo · Athena Automate

New lead captured via chatbot

Liam Torres

just now

Auto-email sent

Welcome email → Sarah M.

18s ago

Deal won $12,400

Apex Digital Solutions

1m ago

Call scored 89 / 100

AI analysis complete

3m ago

Proposal signed

Marcus Reid Construction

7m ago

Lead enrolled in sequence

James Okafor

9m ago

SMS follow-up sent

4 contacts from last week

11m ago

Google review requested

Post-job automation fired

14m ago

Invoice paid $3,200

Bellfield Interiors

19m ago

Pipeline updated

Chen Consulting → Proposal

22m ago

New lead via website form

Emma Whitfield

26m ago

Sequence step executed

Day 3: follow-up email

31m ago

New lead captured via chatbot

Liam Torres

just now

Auto-email sent

Welcome email → Sarah M.

18s ago

Deal won $12,400

Apex Digital Solutions

1m ago

Call scored 89 / 100

AI analysis complete

3m ago

Proposal signed

Marcus Reid Construction

7m ago

Lead enrolled in sequence

James Okafor

9m ago

SMS follow-up sent

4 contacts from last week

11m ago

Google review requested

Post-job automation fired

14m ago

Invoice paid $3,200

Bellfield Interiors

19m ago

Pipeline updated

Chen Consulting → Proposal

22m ago

New lead via website form

Emma Whitfield

26m ago

Sequence step executed

Day 3: follow-up email

31m ago

Live demo — this is what your dashboard looks like

The problem

You're losing leads every day.
You just don't know which ones yet.

The average lead expects a response in under 5 minutes. Most businesses take 47 hours. Every hour that passes, your lead is talking to a competitor who has automated follow-up.

47 hrs

average business response time to a new lead

vs. 5 minutes expected by the lead

78%

of leads go with the first business to respond

not the cheapest — the fastest

$196/mo

average cost of 6 separate tools that don't integrate

HubSpot · Mailchimp · DocuSign · Buffer + more

The solution

What happens 60 seconds
after a lead comes in

Athena handles the entire intake-to-close pipeline automatically. Here's the exact sequence:

01

Lead captured

Chatbot or form catches the visitor and collects their details

02

Contact created

A full CRM profile is built instantly. Lead score calculated 0–100.

03

Email sent in 60s

A personalised welcome email fires automatically. No delays.

04

Sequence enrolled

The lead enters your follow-up drip: emails + SMS over days or weeks.

05

Pipeline updated

A deal card appears in your Kanban board, ready for your team.

06

Proposal & invoice

Send a signed proposal. Convert to invoice in one click. Get paid.

CRM & Contacts

Every contact.
Complete history.
Always.

Every call, email, chatbot conversation, proposal, and invoice is logged against the contact automatically. No manual entry. Open any contact and see their complete relationship history at a glance — and an AI-calculated lead score telling you exactly how hot they are.

AI lead scoring 0–100 based on engagement and intent signals

Complete activity timeline — logged automatically, nothing missed

Tags and segmentation for laser-targeted campaigns

Import your existing database from any spreadsheet

Start building your CRM

Sarah Mitchell

CEO · Apex Digital Solutions

sarah@apexdigital.com.au · +61 412 555 0182

Lead Score

87

High intent

Hot LeadEnterpriseReferral Source

Activity Timeline

Welcome email sent automatically

2 hours ago

Discovery call recorded and scored — 84/100

3 days ago

Proposal sent — $8,400 — viewed 3 times

5 days ago

Chatbot inquiry received on website

8 days ago

New Lead
12

$42,000 total

Liam Torres

$4,8002h

Emma Whitfield

$8,2001d

Chen Consulting

$12,4003d
Proposal Sent
5

$36,600 total

Marcus Reid Build

$18,0004d

Apex Digital

$8,4006d
Won ✓
9

$61,200 total

Bellfield Interiors

$3,2009d

Blue River Co

$14,80012d
Pipeline total: $139,800Weighted forecast: $67,200

Sales Pipeline

See every deal.
Close more.
Miss nothing.

A visual Kanban board that shows every deal across your custom pipeline stages. Drag deals forward, see revenue forecasts update instantly, and get automatic alerts when a deal hasn't moved in 14 days.

Drag-and-drop Kanban with unlimited custom stages

Win probability per stage — see real revenue forecasts

"Deal rot" alerts for opportunities that go cold

Full contact history visible right on the deal card

Build your pipeline

Automation

Set it once.
Run it forever.
Sleep well.

Build follow-up sequences that fire automatically when something happens — a form submission, a deal stage change, a tag being added. Emails, SMS, tasks, webhooks — all chained together over days or weeks, without you touching anything.

Triggers on form submission, deal change, tag added, and more

Multi-step sequences: email → wait → SMS → task → webhook

Runs over days or weeks — fully unattended

Personalisation tokens pull from every contact field

Build your first automation

Lead Nurture — New Inquiry

Fires on every new form submission · Runs over 14 days

Active
Trigger — Form submitted on website
Immediately — Send personalised welcome email
Wait 24 hours
SMS — "Just checking in, did you get my email?"
Wait 3 days
Create task — "Call this lead" · Priority: High
Wait 7 days — if no response
Email — Re-engagement offer with social proof

247 contacts currently active in this sequence

Also included in every plan

AI Chatbot

24/7 lead capture on any website. One line of code.

Proposals + E-Sign

Send, sign, and invoice. All in one flow.

AI Call Scoring

Every sales call graded across 5 categories.

Analytics

Revenue, pipeline, and campaign performance in one view.

Email & SMS Campaigns

Broadcast to any segment of your contact list.

Reputation

Automated review requests. Google sync.

Social Media

Schedule posts to Facebook, Instagram, LinkedIn.

Australian Compliance

Spam Act compliant. Local support. Sydney hosting.

Pricing

Replace $200/mo of tools
for as little as $97/mo.

No per-seat fees. No feature gating. Everything included. 14-day free trial on all plans.

Starter

$97/mo

CRM, pipeline, email campaigns, chatbot, and proposals for growing businesses.

CRM & Pipeline
AI Chatbot embed
Email Campaigns
Proposals & E-Sign
Invoicing
Lead Forms & Surveys
Basic Automations
Analytics
Start free trial

Most popular

Growth

$197/mo

Everything in Starter, plus AI call scoring, SMS, social media, and advanced automation.

Everything in Starter
AI Call Scoring
SMS Campaigns
Social Media Scheduler
Reputation Management
Advanced Workflows
Sequence Builder
Priority Support
Start free trial

Pro

$397/mo

Full platform with white-label branding, API access, and custom integrations.

Everything in Growth
White-Label Branding
Full API Access
Custom Integrations
Xero Integration
Team Management
Audit Log
Dedicated Support
Start free trial

All plans billed monthly in AUD. Bank transfer accepted.

“We replaced HubSpot, Mailchimp, and DocuSign with Athena. Our lead response time went from 2 days to 4 minutes. In the first month we closed 3 more deals we would have lost — that's $36,000 we would have left on the table.”
M

Marcus Reid

Director · Reid Building & Construction · Melbourne

Stop losing leads.
Start closing them.

Join Australian businesses that wake up every morning with leads already responded to, proposals already sent, and deals already moving.

Start your free 14-day trial

No credit card · Full access · Australian support