ROI Calculator

How much is slow follow-up
costing your business?

Most Australian businesses respond to leads in 6+ hours. Research shows every hour of delay reduces your conversion rate by 7–15%. Calculate your monthly revenue gap below.

ROI Calculator

How much are slow follow-ups costing you?

1100+
$100$20,000+
Under 1h2+ days

Currently earning (est.)

$23,839/mo

Based on 6h average response time

With Athena (60s response)

$27,245/mo

Automated follow-up on every lead, 24/7

Monthly revenue gain

+$3,406/mo

Annual gain

+$40,872

Athena pays for itself in 1 days at $97/mo

Start free — capture those leads today

How the calculation works

01

Industry close rate

We use real industry benchmarks for Australian businesses. Tradies close ~22% of qualified leads, dental clinics ~31%, mortgage brokers ~38%, etc.

02

Response time penalty

Every hour of delay reduces your probability of closing a lead. At 6 hours, you've lost roughly 40% of your leads to competitors who responded faster.

03

Athena's impact

Athena responds to every enquiry within 60 seconds — the optimal response window. This restores your full industry close rate on every lead.

04

Revenue gap

The difference between your current revenue (delayed response) and potential revenue (60-second response) is your monthly opportunity cost.

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