ActiveCampaign is an excellent email marketing tool. But if you also need a CRM, SMS, call tracking, proposals, and invoicing — you'll need 4 other tools. Athena does all of it.
Athena price
AUD $97–$397/mo (full platform)
ActiveCampaign price
USD $29–$187+/mo (email only — CRM costs extra)
Built in
USA (Illinois) vs 🇦🇺 Brisbane
ActiveCampaign does email automation very well. But most Australian service businesses need more: a proper CRM, SMS follow-up, quote and invoice tools, call tracking, and reputation management. You'd need ActiveCampaign + a CRM (HubSpot/Pipedrive) + Twilio + QuoteWerks + Podium to match what Athena does in one login — and you'd spend 3–4× more doing it.
Email-only tool — CRM is an add-on, SMS requires separate setup via Twilio
No proposals, no invoicing, no call scoring — you need multiple subscriptions
USD pricing, no AUD billing option
No AI features beyond basic email subject line optimization
The "CRM" in ActiveCampaign is contact tagging — not a proper pipeline
Athena Automate vs ActiveCampaign — side by side
“ActiveCampaign is great for email but I was also paying for Pipedrive, Twilio, and PandaDoc. Switching to Athena cut my tool costs by $380/mo and I only have one login to worry about.”
Tom Gallagher
Director · Gallagher Financial Planning · Melbourne, VIC
14-day free trial, no credit card required. Import your ActiveCampaign contacts in minutes. Full access from day one.
Start your free trial →No credit card · Cancel anytime · Australian support
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